Cure Companies, a lifestyle and hospitality collective focused on sport, wellness, food, and culture, has announced the opening of Rosto, a modern rotisserie restaurant centered on real wood fire cooking, ingredient quality, and simple, everyday dining.
Rosto, located at 4 Highwood Avenue in Tenafly, New Jersey, offers a neighborhood-focused dining experience built around wood-fired rotisserie chicken, with a concept designed to fit into weekly routines and family meals.
“We created Rosto around a simple idea: great food cooked honestly over fire,” said Jonathan Krieger, CEO of Cure Companies. “Wood fire creates flavor you cannot replicate, and it brings people together in a way that feels timeless. Rosto is designed to be a place families rely on, not just visit occasionally.”
At the heart of Rosto is a custom-built rotisserie, powered entirely by burning wood without gas or hybrid fuel assistance. The Texas-built system is among the few fully wood-fired indoor rotisserie installations operating in the United States, making wood-fired flavor the defining feature of the restaurant’s concept.
Chickens rotate slowly over an open flame in full view of guests, creating natural caramelization, rich flavor, and the distinctive aroma of wood-fired cooking. The open kitchen reflects Rosto’s commitment to transparency, giving diners a clear view of the preparation and craftsmanship behind each meal.
The intentionally streamlined menu is centered on wood-fired rotisserie chicken, complemented by seasonal vegetables, fresh salads, house-made sauces, and signature sides such as roasted cabbage, macaroni and cheese, and fresh rice. Guided by a philosophy of simplicity, Rosto focuses on offering a smaller selection of dishes prepared with exceptional attention to quality.
Designed with modern lifestyles in mind, Rosto aims to meet everyday dinner needs by offering an option that bridges the gap between home cooking and dining out. The concept combines speed, quality, and consistency while maintaining the welcoming feel of a neighborhood gathering place.
The culinary program is guided by Chef Nitzan Raz, whose experience includes Mesa Grill, Nobu Tribeca, Jean-Georges, and SushiSamba, bringing disciplined technique to an approachable, everyday format.
Visit Rosto’s website to find more information including the menu and hours of operation.
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