Do you remember Two Guys?
For many residents of Bergen County and beyond, the name Two Guys evokes a flood of memories. Before the rise of today’s big-box retailers and online shopping, Two Guys was a cornerstone of suburban life, offering an innovative shopping experience that was ahead of its time.
From its humble beginnings in the 1940s to its peak as a retail powerhouse in the 1960s and ’70s, Two Guys left an indelible mark on Bergen County’s shopping landscape. Let’s take a stroll down memory lane and revisit what made this iconic store such a beloved part of the community.
The Birth of Two Guys
The story of Two Guys began in 1946 when brothers Sidney and Herbert Hubschman opened a discount appliance store in Harrison, New Jersey. Known originally as Two Guys from Harrison, the store’s mission was simple: offer high-quality products at low prices. The brothers’ commitment to affordability and variety quickly gained traction, and their business model became the foundation for what would eventually grow into a retail empire.
By the 1950s, the store expanded its offerings to include a wide range of goods, from clothing and toys to groceries and furniture. This all-in-one shopping concept was revolutionary at the time, paving the way for modern superstores.
Remembering a Bergen County Shopping Mecca
Two Guys locations became fixtures throughout New Jersey and beyond. My local store was in Hackensack, and for my family, visiting that store was more than just a shopping trip—it was an event. The sprawling aisles, endless product options, and affordable prices made it a favorite destination for everything from back-to-school to holiday gift shopping. I still recall being out of my mind with excitement over the Two Guys’ toy section, where I would marvel at shelves filled with action figures, board games, and bicycles. Meanwhile, my parents appreciated the store’s affordability and convenience, making it a one-stop shop for my entire family.
A Pioneer in the Retail Experience
Long before the likes of Walmart or Target dominated the retail landscape, Two Guys was experimenting with concepts that were considered groundbreaking. Some locations included garden centers, automotive departments, and even grocery sections—bringing together diverse products under one roof.
Some stores also featured food and arcades, creating a social hub where families could spend hours. This unique blend of retail and recreation set Two Guys apart and helped it stand out in the competitive post-war retail boom.
The Decline of Two Guys
Despite its success, Two Guys faced challenges as the retail industry evolved. By the 1980s, the rise of specialized stores and new competitors began to erode its market share. Additionally, the company struggled with internal financial issues and management shifts that hampered its ability to adapt to changing consumer preferences.
In 1982, Two Guys’ parent company, Vornado, decided to close the remaining stores, marking the end of an era. For many Bergen County residents, the closure of Two Guys was a poignant moment, symbolizing the changing face of retail and the loss of a community institution.
Memories That Endure
Although Two Guys stores are long gone, the memories they created continue to live on in the hearts of those who shopped there. Many Bergen County residents fondly recall their first trips to Two Guys, the excitement of holiday shopping, and the simple joy of wandering through its aisles.
For some, memorabilia like old Two Guys shopping bags or advertisements have become cherished keepsakes, serving as a reminder of a time when shopping felt more personal and communal.
Why Two Guys Still Matters
In today’s world of online shopping and fast-paced retail, the story of Two Guys offers a glimpse into a simpler time. The store represented more than just commerce—it was a gathering place, a community hub, and a part of daily life in Bergen County.
For those who lived through its heyday, Two Guys will always hold a special place in Bergen County’s history.
The Next Chapter Series
This feature is the latest in The Next Chapter content series on mybergen.com, celebrating Bergen County’s vibrant 60+ community and the memories that shaped their lives. From nostalgic looks back to fresh takes on modern living, The Next Chapter keeps you connected to the past, present, and future of life in Bergen County.
