Small Business Saturday in Bergen County: Throughout Bergen County, and on main streets across America, small businesses are getting ready to welcome holiday shoppers on Small Business Saturday, celebrated this year on November 24th. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community.
History of Small Business Saturday
Created by American Express in 2010 as a way to help small businesses get more customers, Small Business Saturday is held annually on the Saturday following Thanksgiving. Now entering its eighth year, the day is embraced by independent merchants of all kinds—from traditional brick and mortar retailers to service providers to e-commerce businesses. And as consumer shopping habits continue to evolve, they are prioritizing small businesses – even those online: the report found that 59% of consumers said they are likely to seek out a small, independently-owned retailer when shopping online on Small Business Saturday.
“Small Business Saturday provides people an opportunity to discover and celebrate the variety of small businesses that make their communities thrive,” said Elizabeth Rutledge, Executive Vice President, Global Advertising & Brand Management at American Express. “Beyond visiting their favorite go-to spots, shoppers say Small Business Saturday inspires them to visit places they have not been to before and would not have otherwise tried.”
Consumers Make Small Businesses a Big Part of Holiday Shopping Plans
Among those who are aware and who plan to shop on Small Business Saturday this year, 65% say the main reason they will support local, independently-owned retailers and restaurants is because they value the contributions small businesses make to their community. 90% of consumers surveyed said Small Business Saturday has had a
positive impact on their community.
In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spend.
“Supporting small businesses is critical to the health and livelihood of our national economy and local communities,” said NFIB CEO and President Juanita Duggan. “We are proud to partner with American Express to bring attention to the importance of small business and look forward to another successful Small Business Saturday.”
Support of Small Business Saturday in Bergen County Boosted by Neighborhood Champions and Small Business Saturday Coalition
Local support for Small Business Saturday is largely driven by Neighborhood Champions: small businesses, business associations, local Chambers of Commerce and other community organizers who help energize their neighborhoods on the day. To date, more than 7,200 Neighborhood Champions have signed up to plan activities and events to draw shoppers to small businesses across the U.S., leading up to and on Small Business Saturday. Click here to find Neighborhood Champions near you. Small business owners can also find event inspiration and create customizable Small Business Saturday marketing materials to rally their communities at ShopSmall.com.
Another important group that drives participation on the day is the Small Business Saturday Coalition. Led by Women Impacting Public Policy (WIPP), the Small Business Saturday Coalition was created in 2011 to help amplify the Shop Small message. The Coalition is comprised of national, state and local associations that help coordinate Small Business Saturday activities with merchants, consumers, small business owners and public officials in every state across the country.
Show Love for Your Favorite Bergen County Places on Social Media
Consumers have made it a tradition each year to share their love for Small Business Saturday in Bergen County on social media, and all are encouraged to show off their favorite independently-owned businesses by using #ShopSmall and #SmallBizSat on Facebook, Instagram and Twitter.
To discover and share the impact shopping small has in New Jersey, visit www.shopsmall.com/mystate.
About the Survey
The Small Business Saturday Consumer Insights Survey was conducted by Teneoamong a nationally representative sample of 1741 males and females 18 years of age or older. The sample was collected using an email invitation and an anonymous online survey from October 16-27, 2017. The survey has an overall margin of error of +/- 2.3%, at the 95% level of confidence. The survey was commissioned by American Express and the National Federation of Independent Businesses (NFIB).
Find more area holiday shopping events, sales, news and updates on Small Business Saturday in Bergen County.