As the holiday season approaches, small businesses in Bergen County are gearing up to welcome shoppers for Small Business Saturday on November 25th.
This annual event is dedicated to supporting local businesses and boosting the local economy. Small Business Saturday is a chance for residents of Bergen County to show their support for the vibrant small business community in their area. It’s the perfect opportunity to discover unique and handmade gifts, indulge in delicious treats, and explore the many hidden gems that Bergen County has to offer.
So, why not make a day of it, bring your family and friends, and show some love for your local small businesses this holiday season?
History of Small Business Saturday
Created by American Express in 2010 to help small businesses get more customers, Small Business Saturday is held annually on the Saturday following Thanksgiving. Now entering its 13th year, the day is embraced by independent merchants—from traditional brick-and-mortar retailers to service providers to e-commerce businesses.
Local Neighborhood Champions Fuel the Small Business Saturday Excitement
Small Business Saturday is fueled each year at the local level by neighborhood champions, business associations, local chambers of commerce, and other community organizers who rally their communities to celebrate Small Business Saturday and get shoppers out into their communities to shop small with events and activities like pop-up holiday markets, shopping passport programs, sleigh rides through town, holiday tree lightings, parades, and other fun seasonal events you’ll find on the mybergen.com Events Calendar.
Projected spending reported among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion, according to a recent Small Business Saturday Consumer Insights Survey commissioned by American Express.
Small Business Saturday Critical to Local Businesses
According to a recent American Express Shop Small Impact survey, more than half (56%) of small businesses surveyed agree that Small Business Saturday is more critical than ever for their business.
How You Can Participate in Small Business Saturday 2023
For shoppers
- Find participating small businesses in your area
For small business owners
- Get free Small Business Saturday marketing materials - including sample posters and social media resources.
For partner organizations
- Follow SBA on social media for all the latest updates on #ShopSmall
Support Bergen County Shops, Boutiques, and Restaurants
Let’s face it: we’re a bit spoiled here in Bergen County, with easy access to some of the country’s finest local downtown shopping options! Why should you struggle with Route 4 or 17 traffic and the challenges of mall parking when you can visit your local downtown shopping district or small businesses for a convenient, unique, and successful holiday shopping experience?
As convenient as Amazon and other online shopping options are, they can’t offer the warmth, special attention, and value that you’ll often receive at local Bergen County area small businesses.
Consumer support of local shops and boutiques is needed now more than ever. Please shop small this holiday season and support local Bergen County area businesses as they recover from unprecedented challenges over the past few years.
As you shop at your local small businesses and stroll the charming downtowns of Bergen County this holiday season, try and imagine what your community might look like without these unique and often family-owned-and-operated shops and boutiques.
Other Bergen County Downtown Holiday Events
Why not schedule your local small business shopping excursion on days when Bergen County downtown districts are holding special holiday season community events? You’ll find the latest calendar of local 2023 holiday events on the mybergen.com Events Calendar, including holiday tree lightings, seasonal entertainment, visits with Santa, and much more.
