The Next Chapter: Active & Engaged Over 60 in Bergen County, a new section of mybergen.com, is quickly becoming a go-to web and social media resource for the county’s growing 60+ community. Launched in November 2024, this content hub fills a significant gap by offering fresh, relevant, and engaging content designed specifically for active adults in the Bergen County area.
Bergen County’s 60+ population is on the rise, with projections showing that nearly 25% of the county’s residents will be over the age of 60 by 2030. This demographic is not only expanding rapidly, but it is also incredibly diverse, affluent, and engaged. With a growing focus on active aging and an increasing desire for personalized, practical information, The Next Chapter is tapping into a demand for content that speaks to the real lives of older adults, without resorting to the typical “golden years” tropes often seen in mainstream media.
A Community on the Rise: Older…But Not Old!
The 60+ community in Bergen County is more active and engaged than ever before. With many adults in this age group remaining in the workforce longer, caring for families, and enjoying robust social lives, they are embracing a lifestyle that prioritizes health, leisure, technology, and travel. This group has significant buying power and an eagerness to embrace new experiences, making them an attractive target for marketers in industries ranging from home improvement and healthcare to dining, entertainment, and technology.
Next Chapter provides this audience with the kind of content they’re looking for, from information on staying active and engaged to local Bergen County happenings that encourage connection and community. The section covers a wide variety of topics, including lifestyle tips, travel recommendations, local events, and ideas for maintaining an independent, enjoyable life. Most importantly, Next Chapter avoids the clichés typically associated with aging, providing real, actionable content that resonates with today’s active 60+ audience.
Content That Resonates
With more 60+ adults turning to digital platforms for information, Next Chapter offers an engaging mix of articles and features that are specifically designed to meet their needs and interests. Whether it’s a guide to local dining options, suggestions for staying active, or tips for navigating new technologies, the content focuses on providing useful, insightful, and relevant information. Readers can engage with the content directly, sharing their own experiences and feedback through the vibrant Facebook community associated with the section.
The growing Facebook group has become a central hub for interaction, where readers can share recommendations, discuss topics that matter to them, and connect with others in the community. This social engagement not only makes The Next Chapter a trusted resource but also an effective platform for advertisers looking to reach an audience that is not only digitally engaged but also eager to connect.
A Valuable Resource for Bergen County Advertisers
For advertisers, The Next Chapter offers an invaluable opportunity to connect with Bergen County’s 60+ demographic. This group is increasingly looking for products, services, and experiences that support their active, independent lifestyle. By advertising through Next Chapter, businesses can directly engage with a highly desirable audience that is digitally active, consumer-focused, and influential.
As the 60+ population continues to grow and evolve, The Next Chapter will remain at the forefront of providing content that meets the unique needs of this community, offering advertisers a proven platform to reach an engaged, affluent, and highly responsive audience.
The Next Chapter provides this audience with the kind of content they’re looking for, from information on staying active and engaged to local happenings that encourage connection and community. The section covers a wide variety of topics, including lifestyle tips, travel recommendations, local events, and ideas for maintaining an independent, enjoyable life. Most importantly, Next Chapter avoids the clichés typically associated with aging, providing real, actionable content that resonates with today’s active 60+ audience.
The Silver Tsunami: A Growing Wave of Seniors in Bergen County
As the “Silver Tsunami” continues to gain momentum, Bergen County and New Jersey are experiencing a dramatic shift in demographics, with a significant rise in residents aged 60 and over. According to the New Jersey Department of Labor and Workforce Development, the number of seniors in the state is expected to nearly double by 2030, with older adults making up over 25% of the population. This demographic shift is particularly evident in Bergen County, where the aging population is influencing spending patterns, local services, and healthcare needs.
For marketers, this presents a tremendous opportunity to tap into a growing consumer base. However, traditional advertising channels, such as daily newspapers, are becoming less accessible for reaching seniors. A significant example of this is the upcoming closure of The Star-Ledger, New Jersey’s largest paid daily newspaper, which will cease publication in February 2025. While The Star-Ledger had a statewide reach and was not specifically focused on Bergen County’s local audience, its closure highlights the growing gap in the ability to target older adults via traditional print media.
Mybergen.com is stepping in to fill this gap. With the launch of The Next Chapter, our new content hub tailored specifically to the 60+ demographic, we provide a timely and effective solution for businesses to reach this influential audience. Through targeted content, ads, and strategies that speak directly to the senior community, we’re enabling businesses to engage with the growing senior population in a way that resonates. As print media continues to shrink, The Next Chapter offers businesses an innovative and digital-first approach to connect with Bergen County’s rapidly expanding 60+ population.
10 Key Benefits of Advertising to the Bergen County 60+ Demographic Through The Next Chapter
- Affluent Audience – Bergen County’s 60+ residents have significant disposable income, with many in this group approaching or in retirement, making them a prime target for products and services that support a comfortable lifestyle.
- Strong Buying Power – This demographic controls a large share of consumer spending, with many in the 60+ age group actively making purchasing decisions for themselves and their families.
- Active Consumers – Bergen’s 60+ population is increasingly involved in the digital marketplace, consuming information and shopping online at rising rates, making them highly accessible for digital advertising.
- Engaged Audience – The Next Chapter provides content that resonates with its readers, leading to high levels of engagement. Advertisers can reach an audience that actively seeks relevant information and product recommendations.
- Loyal Following – Many of Bergen’s 60+ residents are committed to their local communities, providing businesses with an opportunity to build lasting relationships with an engaged, loyal audience.
- Increased Social Media Activity – Through its Facebook community, The Next Chapter enables advertisers to directly connect with an active group of 60+ adults who engage with content, share insights, and interact with brands in meaningful ways.
- Influential Decision-Makers – This age group not only makes decisions for themselves but often influences the purchasing decisions of younger generations, providing a broader opportunity for advertisers.
- Niche, Targeted Marketing – With The Next Chapter, advertisers can precisely target their messages to an audience that is highly relevant, avoiding the broad, generic approaches of other platforms.
- Community-Focused Audience – Many 60+ residents are focused on staying connected with their communities. Local businesses can capitalize on The Next Chapter’s hyper-local content to increase visibility and foster stronger ties with potential customers.
- Shift Toward Active Aging – As older adults continue to prioritize health, technology, and leisure activities, businesses in these sectors can tap into a growing demand for content that aligns with these interests and drives consumer behavior.
Mybergen.com offers targeted content sponsorships, content marketing (in video and article formats) and and many other tactics to leverage The Next Chapter to engage with Bergen County’s vibrant 60+ audience.
For More Information or to Advertise
To learn more about The Next Chapter and explore advertising opportunities, please contact mybergen.com at [email protected] or visit the Advertising section of mybergen.com.
About Mybergen.com
For more than 15 years, mybergen.com has been Bergen County’s leading online and social media lifestyle resource, covering everything from local events and dining to health, wellness, kids activities, local business, entertainment and much more. The site is dedicated to connecting all Bergen County residents with the latest news, trends, and services that enhance their quality of life.
