Most Popular Halloween Costumes for 2018! Presented by Tenafly Pediatrics

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What are the most popular Halloween costumes for 2018? Fall is here and Bergen County kids of all ages are busy deciding what their 2018 Halloween costumes will be. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, consumers plan to spend $3.2 billion on costumes this year. Among Halloween celebrants, 48 percent will wear costumes, 32 percent will throw or attend a party, 30 percent will take their children trick-or-treating and 18 percent will dress pets in costumes!
 “One of the biggest trends this year is the growth of spending on pet costumes,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys.”
When looking for inspiration for the perfect costume, 35 percent of consumers will look online, 29 percent will look in stores, 19 percent will ask friends and family, 19 percent will look to Pinterest and 16 percent will look to Facebook; 16 percent will be influenced by pop culture and 15 percent by YouTube.

For buying costumes and other Halloween supplies, 45 percent of shoppers will visit discount stores and 35 percent will go to a specialty Halloween store or costume store. In addition, 25 percent will visit department stores, 24 percent will buy online and 24 percent in grocery/supermarket stores.

What Are the Most Popular Halloween Costumes for 2018?

More than 3.8 million children plan to dress as their favorite princess character, 2.5 million as their favorite superhero, 2.2 million as Batman characters, 1.9 million as their favorite Star Wars characters, and another 1.9 million will dress as a witch.

Most Popular Halloween Costumes for 2018 Ranked: Children 

  1. Princess – 7.6%
  2. Superhero – 4.9%
  3. Batman – 4.3%
  4. Star Wars character – 3.7%
  5. Witch – 3.6%
  6. Spider-Man – 3.5%
  7. Avengers character (excluding Spider-Man) – 3.2%
  8. Ghost – 2.9%
  9. Pirate – 2.0%
  10. Frozen (Elsa, Anna) – 1.7%

Halloween continues to be popular for adults as well, with half of celebrants (48 percent) planning to dress in costume this year. More than 7.2 million adults plan to dress like a witch, 2.5 million as a vampire, 2.1 million as a zombie, 1.9 million as a pirate, 1.3 million as their favorite Avengers character such as Iron Man or Black Panther.

Most Popular Halloween Costumes for 2018 Ranked: Adults

  1. Witch – 10.7%
  2. Vampire – 3.7%
  3. Zombie -3.1%
  4. Pirate – 2.9%
  5. Avengers character (excluding Spider-Man) – 2.0%
  6. Batman – 2.0%
  7. Star Wars character – 1.9%
  8. Ghost – 1.8%
  9. Super hero – 1.8%
  10. Clown – 1.6%
  11. Wonder Woman – 1.5%

Pet lovers will also be dressing up their cat or dog for Halloween. Eleven percent of pet lovers will dress their animal in a pumpkin costume, while 7 percent will dress their cat or dog as a hot dog, 5 percent as a bumble bee and 3 percent as the devil.

Most Popular Halloween Costumes for 2018 Ranked: Pets

  1. Pumpkin – 11.2%
  2. Hot dog – 7.4%
  3. Bumble bee – 4.9%
  4. Devil – 3.2%
  5. Cat – 3.1%
  6. Dog – 3.1%
  7. Lion – 2.9%
  8. Star Wars character – 2.8%
  9. Super hero – 2.7%
  10. Ghost – 2.5%

The survey asked 6,961 consumers about Halloween shopping plans. It was conducted September 4-12 and has a margin of error of plus or minus 1.2 percentage points.

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