Mybergen.com, the website for and about living in Bergen County, New Jersey, and Cross River Network, the region's leader in digital information distribution, have recently formed a partnership that will provide regional and national marketers with access to a huge audience of affluent regional consumers in northern and central New Jersey.
Mybergen.com is the website that residents of Bergen County and northern NJ count on for reliable information about local events, healthcare options, kids' activities, restaurant recommendations, shopping tips, NJ business news, regional schools, entertainment and more. Regional marketers use mybergen.com as an advertising platform to reach local consumers. Custom mybergen.com advertising programs provide North Jersey area businesses with targeted and cost-effective online advertising options. Mybergen.com is a part of the Point Media network of northern and central New Jersey county websites.
Cross River Network (CRN) of Edgewater, New Jersey and Port Imperial Ferry Corp. dba NY Waterway, the largest private ferry company in the country, recently announced the execution of a 10-year agreement under which CRN will serve as the exclusive provider of a state-of-the-art digital advertising system at certain trans-Hudson terminals. The new system, which launched in 2012, uses digital screens to deliver a customized blend of information, entertainment and both national and local advertising to passengers. Expansion of the service to ferries and buses is already underway.
The digital screen network, launched in Bergen, Hudson and Monmouth Counties at the Weehawken, Midtown, Hoboken North, Edgewater and Belford terminals, provides passengers with highly visible full-motion digital ads, as well as up-to-the minute scheduling information, local sports and weather, and late-breaking news, as they commute between New Jersey and Manhattan.
Cross River Network's dynamic advertising platform allows for immediate engagement and long-term relationships, integrating real-time information directly into ads. Resources of AP, Bloomberg, UPI, Reuters as well as local content provided by CRN News, can be integrated directly into advertisements. Examples of Dynamic Info include news and photographs, sports, weather, time, schedules, lottery results, count-down timers, hyper-local news, SMS Text – Email – Twitter – Facebook – Foursquare, local events and content from mybergen.com and myhudsoncounty.com and more.
The Cross River Network's footprint closely matches the Point Media network of county websites which includes mybergen.com, myhudsoncounty.com, yoursomerset.com, yourmorris.com and other regional sites.
The Point Media advertising sales team will represent Cross River Network in New Jersey, working with regional marketers to develop advertising programs that are both targeted and comprehensive.
Several Point Media clients have already signed on for advertising programs featuring interactive digital ferry terminal advertising, special ferry terminal events, banner ads on mybergen.com and myhudsoncounty.com, e-marketing and more. “The event that mybergen.com put together for us at the Port Imperial ferry terminal was a success for us. We were able to connect with pre-qualified motorcyclists in our area that were traveling to the International Motorcycle Show (IMS). We reached thousands of consumers before they were hit with advertising and promotional messages from all manufactures and dealers in the tri-state area at IMS" said Rich Gonnello of Motorcycle Mall in Belleville, New Jersey.
Marketers in northern and central New Jersey that would like to learn more about mybergen.com-Cross River Network advertising opportunities can call Bridget Juliano at 201-543-8132, or email [email protected].
