Reaching Bergen County Adults Aged 60 and Older Just Got Easier: Mybergen.com Presents The Next Chapter

June 6, 2025

Mybergen.com, Bergen County’s leading local lifestyle website since 2009, has launched a new digital content hub designed exclusively for one of the region’s most powerful and underserved demographics: adults aged 60 and older. The Next Chapter, launched in December 2024, is already proving to be an essential destination for active, engaged older adults—and a uniquely valuable opportunity for marketers looking to reach this growing audience.

A Digital Destination and Social Media Community for Bergen County’s 60+ Population

Adults aged 60 and over now represent one of the largest and fastest-growing population segments in Bergen County. According to the New Jersey Department of Labor and Workforce Development, more than 25% of the county’s residents will be over age 60 by 2030. These individuals are digitally savvy, socially active, and financially empowered—yet they’ve long lacked a dedicated local platform that reflects their lives, interests, and purchasing power.

The Next Chapter fills that gap, delivering original, relevant, and local content for older adults while offering businesses a search-optimized, high-engagement platform to reach them.

Content Built for How People 60+ Live Today in Bergen County

This is not a “senior” section full of outdated tropes. The Next Chapter is built around the real lives of older adults who are staying active, embracing technology, exploring new passions, caring for aging parents or grandchildren, and making lifestyle decisions every day.

A Timely, Targeted Advertising Opportunity

As traditional media options decline—highlighted by the February 2025 shutdown of The Star-Ledger’s print edition—The Next Chapter offers marketers a new way to reach older adults online, where they’re increasingly spending time and making purchasing decisions.

This is a powerful, high-intent audience actively searching for:

Home services
Healthcare providers
Financial advisors
Travel experiences
Entertainment options
Tech solutions
Community-based lifestyle brands

And they’re doing it digitally—on Mybergen.com, on Google, and through local Facebook groups.

Why This Should Matter to Marketers in 2025

Businesses across categories—healthcare, retail, food, housing, beauty, financial services, aging services, entertainment—can reach this desirable Bergen County active aging audience with exclusive or category-limited sponsorships and content integrations.

Key benefits include:

Audience targeting: Reach Bergen County adults aged 60+
SEO power: Show up in searches like “things to do for seniors in Bergen County” or “Medicare advisors near me”
Content marketing alignment: Native video, article, and display ad options
Cross-platform exposure: Mybergen.com, newsletters, Facebook, Instagram
Community trust: Over 15 years of brand equity with local Bergen County readers
Exclusive options: Limited competition within highly relevant local verticals

**10 Reasons to Advertise with The Next Chapter on mybergen.com**

Reach a high-income, high-impact demographic aged 60+
Deliver your message in trusted, locally relevant content
Appear in high-volume organic search queries
Avoid waste with niche targeting across Bergen County
Integrate your brand into native articles and videos
Build loyalty with a community that supports local businesses
Leverage Facebook engagement and comment-level interaction
Align with active aging trends: health, tech, lifestyle
Stay ahead of competitors overlooking this audience
Support your brand with full-service digital strategy from a proven platform

Marketing Dollars Are Shifting to the 60+ Digital Audience

Marketers are increasingly reallocating budgets to reach adults aged 60 and older—an empowered demographic projected to include over 25% of Bergen County’s population by 2030, per New Jersey Department of Labor figures. Nationally, baby boomers control half of the U.S.’s $140 trillion in household wealth and are considered a key growth segment, especially in sectors like health, travel, and wellness.

This valuable audience is not passive—most are digitally engaged, with 72% of those 50+ on Facebook and up to 86% using YouTube—making them accessible online, not just in traditional media. Brands now recognize this group as tech-savvy and high-value, leading to a surge in ad spend tailored to their needs via native articles, video content, and digital display.

Why Mybergen.com Fills a Critical Gap—and Who It Leaves Behind

As local print outlets continue to decline—with the U.S. losing approximately two newspapers per week and major newspapers and magazines in New Jersey ending print editions—advertisers are losing traditional access to older adults.

In response, mybergen.com’s The Next Chapter serves as a vital alternative. It delivers SEO-optimized, community-driven content for the 60+ Bergen County audience—and it delivers impactful advertising opportunities where this demographic is actively searching: online or on Facebook and YouTube. With high household income and digital confidence, older adults are increasingly bypassing print and turning to trusted local digital platforms. The Next Chapter answers the call, ensuring brands aren’t left behind in reaching this vibrant, affluent, and digitally active generation.

Get Involved: Engage Bergen County’s Affluent Active Senior Population

Businesses ready to engage Bergen County’s most loyal, growing, and under-marketed audience can explore custom campaigns, sponsorships, or content marketing packages with The Next Chapter team.

📍 Visit: www.mybergen.com/advertising
📧 Contact: [email protected]