Redefining Car Sharing Innovations, unparalleled technology-driven program enhancements and a new name reflect Hertz’s commitment to redefine car sharing, making it less expensive, easier, more flexible, and more satisfying to get a car and go.
Hertz (NYSE: HTZ) unveiled its strategy to redefine the car sharing experience and grow its business by lowering costs, enhancing member benefits, adding new vehicles and locations, and deploying the latest in-car and customer support technology.
As part of the strategy, effective immediately, the company’s car sharing service is named Hertz On Demand , formerly Connect by Hertz, reflecting increased customer control over the car sharing experience utilizing industry-leading technology.
Hertz has implemented several break through initiatives designed to empower consumers, including: elimination of membership fees; expanded one way service; guaranteed availability Monday through Thursday in New York City, more car and SUV options including the addition of electric vehicles (EV’s) and plug-in hybrid vehicles (PHEV’s) at select locations; a simplified reservation process for booking in any country/city where available; and a continued focus on unparalleled member service including 24/7 live, in-car assistance.
The company has promised additional program enhancements in the weeks and months ahead. “Hertz On Demand reflects our commitment to radically improve the car sharing experience and take it to the next level by providing our members with lower costs, greater choices, further simplicity and unequalled customer service,” commented Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. “Our approach to car sharing reflects a commitment to offer member-centric services, utilizing best-in-class technology, which no competitor is matching, backed by the resources of the leading global car rental company. This really is the future of car sharing available now and nobody else has it.”
Hertz On Demand provides an economical, convenient and socially conscious alternative to car ownership. The service is a pay-as-you-go system, providing members with 24/7 access to vehicles strategically located throughout their city. It has approximately 40,000 members, is available in six countries and on approximately 60 university campuses.
Hertz On Demand offers its members products and services that are unmatched in the car sharing industry, including: The elimination of all membership and renewal fees in the U.S. and Europe.
The company has also introduced membership kiosks in New York City, enabling customers to join free of charge and immediately enjoy Hertz on Demand car sharing experience.
Guaranteed vehicle availability Monday through Thursday in New York City. One-way car sharing rentals between 175 locations in the Northeast U.S.
An expanded car sharing fleet with new vehicles added to the service. The U.S. fleet has been refreshed to include luxury cars. Approximately 100 vehicles have been added to the New York City fleet, including the Cadillac Escalade Hybrid, Buick Enclave and GMC Acadia; and cars suitable for moving, including the Ford Transit Connect and the Nissan Titan pick-up truck. Hertz On Demand also just added the Ford Transit in Germany, and will also add 50 Fiat 500’s in the U.S. next month. Additionally, a variety of electric vehicles are available at select locations, including the Chevy Volt, Nissan LEAF, and smart fortwo electric drive.
In Europe, Fleet options include: Fiat 500, Ford Fiesta, Ford Focus, Mitsubishi i-MiEV (London) and Ford Transit High Roofs (London and B&Q Countrywide), Opel Meriva and Opel Corsa (Paris), Ford Focus, Ford Fiesta, BMW Mini and Nissan Pixo (Berlin), Toyota Yaris and Toyota Verso (Madrid). Simplified reservation process.
As part of the
