The DSM Group, a full service online marketing, public relations and advertising company has announced two new additions to the agency. Kristina Marchitto has joined the firm as its new Director of Communications and Sara Keller will rejoin the group as Director of Account Services.

Formerly Vice President at AKPR in New York City, Kristina was instrumental in business development and creating and executing national campaigns for clients in an array of industries. She will focus on client service, media relations and strategic communications in both traditional and social media channels.

Kristina comes to The DSM Group with over ten years of media experience, having worked at FOX News (national), the Deutsch Advertising agency and AKPR. “I am fortunate to be joining such a respected company that prides itself on delivering high quality service,” comments Marchitto.

Sara Keller, a Midland Park, New Jersey resident most recently served as sales assistant at Taste of Home Magazine at Reader’s Digest Association. Prior to that she served as marketing coordinator at The DSM Group. “I am excited to be back on this side of the Hudson River. Leaving here a year ago was a tough decision but coming back was an easy one. I’m excited to tackle my new role in heading up all account services here at DSM,” said Keller.

“We were sad to see Sara leave in 2010 but I was always impressed with her sense of ambition and her initiative to take on new challenges. She brings a level of commitment and professionalism to our clients that is second to none.”

Founded by Darren Magarro in 2007, The DSM Group is a full service advertising, marketing and public relations agency based in Bergen County, New Jersey. The firm has spearheaded publicity and advertising campaigns for clients in many sectors of business including financial, legal, health, hospitality, education, retail and education.

For more information visit: www.thedsmgroup.com.

You'll find more NJ business news and information on yourmorris.com.